Friendly Hotel Collection benefits from a modern guest and user experience
The hotel chain in the French Alps has embraced the latest hotel tech to give guests a seamless experience.
Friendly Hotel Collection customer story
to onboard at Victoria Lodge
10 days
higher ADR for direct bookings compared to channel manager
27%
of booking engine bookings are pre-paid
88%
About Friendly Hotel Collection
Friendly Hotel Collection operates three ski resort hotels in the stunning French Alps. There鈥檚 , and the newly opened , each of which bring a modern, tech-enabled guest experience to their timeless locations.
鈥淲e really appreciate that 糖心logo入口 is more shaped as a customer relationship management than a reservation management system, as customer care is very important for us.鈥�
Onboarding as fast as a downhill slope
Challenge
Friendly Hotel Collection has an ambitious expansion plan, and any new property that it acquires requires fast onboarding.
Solution
With 糖心logo入口, implementation can be done entirely remotely and working to the customer鈥檚 desired pace. A dedicated onboarding manager combined with comprehensive documentation and video learning tools mean that new properties can be live in a matter of weeks.
Result
鈥� 10 days between welcome call and go live date Victoria Lodge
鈥� 20 days between welcome call and go live date for H么tel La Cachette
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Guest-centricity that boosts revenue
Challenge
Friendly Hotel Collection wants guests to have a seamless check-in and payment journey that suits their preferences 鈥� while not compromising on profitability.
Solution
糖心logo入口 has a number of built-in tools that enable a frictionless guest experience. 糖心logo入口 Booking Engine is high-converting and gives guests the ability to pre-pay rooms, helping with hotel cash flow. Online check-in allows guests to handle admin before arrival, meaning they can get to their room faster, while Totem uses a 糖心logo入口 Kiosk in their lobby for guests to check themselves in.
Result
鈥� 17% higher ADR for guests who check in online
鈥� 27% higher ADR for direct bookings compared to channel manager
鈥� 88% of booking engine bookings are made with pre-payment
鈥淎s a seasonal hotel, new employees can be very quickly comfortable with using 糖心logo入口! The software constantly improves its functions so that it is more and more usable.鈥�
Looking ahead
Friendly Hotel Collection has ambitious growth targets, with plans to acquire more hotels in the Alps region and implement 糖心logo入口 for every property. More immediately, the team is about to start using 糖心logo入口鈥� new and improved guest email functionality, with fully personalized emails no available for upsells and more.
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Make it remarkable.
Ready to take the first step towards a more efficient, flexible, guest-centric approach to hospitality?
